When you can effectively market your Cleveland rental home, you’ll find you face a lower vacancy loss and a larger pool of potential tenants. This will require more than a yard sign. Take the time to invest in online advertising, social networking, and a commitment to following up when people begin to call about your property.
These are some of the best ways to market your Cleveland rental home.
Is Your Cleveland Rental Home in Good Condition?
Before you can begin an effective marketing process, you have to make sure you’re offering a great property for rent. Have the home in rent ready condition when you market it. People often want to put their homes on the market when they’re not quite ready. But, if you do that, you’re going to waste time showing a home that tenants will ultimately reject. They want to be able to see themselves living there when they look at your listing and visit for a showing. Make sure it’s ready for people to see.
Pay Attention to Pictures and Video
Pictures are going to be incredibly important when you’re marketing your Cleveland rental property. This is where tenants will go first – to the photos.
Take as many great photos as you can. You’ll need a picture that shows the outside of the property as well as all the rooms inside. Focus on the kitchen and any new appliances you might have installed. Make sure there’s a photo of each bedroom and bathroom. Use a lot of natural light and good angles so the home looks its best.
Videos can be a great asset to a marketing plan as well. This is especially useful if there are tenants from out of town who want to feel like they’re having a tour.
Write a Concise but Complete Listing
The photos are the attention-grabbers, but you want to pay attention to your written description as well. Here, you’ll want to provide as much information as possible about the home. But, remember that not everyone has a huge attention span. Don’t overload them with unnecessary information. Use bullet points and concise phrases to talk about the number of bedrooms, square footage, neighborhood amenities, and benefits to the home.
Don’t forget to include your contact information, the amount of rent, and whether pets are accepted.
Social Media Exposure
Place your ad all over the internet, including social media sites. Ask people in your network to share the home you have available. The more traffic you can drive to your listing, the more applications you will receive, and the more selective you can be when it comes to finding a tenant.
We know marketing a rental home can feel like a lot of work, and we’re here to help. To hear about our Cleveland leasing and property management services, please contact our team at IIP Management. We work with owners in Cleveland Heights, Lakewood, Lyndhurst, Parma, Solon, and South Euclid (Cuyahoga County).